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Greatness is both innate and earned.

A history of wins that began with a winning spirit—and the determination to keep showing up. But unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation.

An authenticity that can’t be replicated. A legacy that speaks for itself.

Our Champions

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CHAMPION GLOBAL AMBASSADOR

V

V is a South Korean singer, songwriter and member of Pop Royalty BTS whose influence extends beyond music, leaving an indelible mark across fashion, art and popular culture while connecting with millions of fans worldwide.

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Global Artist

DANNA

Pop star, actress, provocateur—she refuses to be just one thing. A Champion of range, always evolving.

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A woman stands holding a yellow acoustic guitar in a bright room with white walls and windows, while a man sits on the floor using a keyboard and phone in front of speakers and cables.
Musician

SOFI TUKKER

 Two people, one sound, no compromise. A Champion of partnership.

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A man wearing a black Champion hoodie and matching black sweatpants sits on a roof holding a basketball, with trees and a house in the background.
Athlete

KYLE KUZMA

He leads with a confidence that doesn’t ask permission. His soul is fearless on and off the court —A Champion of style and substance.

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MODEL

ROMEO BECKHAM

Always original—his style tells a story. A Champion of individuality, shaped by creativity.

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A woman wearing a black and white rugby-style collared top and shorts stands in front of a sports net, holding a hockey stick over her shoulders. The top has a white collar and a wide white horizontal band, with a small visible Champion logo on the chest.
Athlete

Megan Keller

When the moment got biggest, she got calmer—and delivered gold with the game on the line. A Champion built for pressure, unshaken when it counts.

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Athlete

Bella Sims

Every setback becomes a new starting block. A Champion of resilience, chasing the podium on her own terms.

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ACTOR

Jaalen Best

Not filling in anyone’s shoes, breaking in a new pair. Champion.

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Champion’s Spoken Like a True Champion campaign celebrates the idea that greatness is defined by action, not just words. Led by global icon V of BTS, the campaign introduces Meet the Moment—a story about embracing opportunity with confidence, authenticity, and quiet determination. Inspired by V’s appreciation for jazz, vintage style, and a slower, more intentional pace of life, the campaign highlights a different side of the artist while showcasing Champion apparel designed for everyday movement and self-expression. Explore select styles inspired by the campaign, featuring timeless Champion essentials that blend heritage sportswear with modern street style.

Joining V is a global lineup of ambassadors who embody what it means to be a True Champion in their own way. From musician Danna Paola and Grammy-nominated duo SOFI TUKKER to NBA star Kyle Kuzma, model Romeo Beckham to Olympic field hockey champion Megan Keller and world champion swimmer Bella Sims, and actor Jaalen Best, every chapter showcases a unique mindset, personality, and approach to success. Rather than focusing solely on athletic performance, Spoken Like a True Champion celebrates creativity, resilience, individuality, and the confidence to meet every moment. Discover select Champion apparel inspired by the campaign and express your own definition of what it means to be a True Champion.