Greatness is both innate and earned.
A history of wins that began with a winning spirit—and the determination to keep showing up. But unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation.
An authenticity that can’t be replicated. A legacy that speaks for itself.
Our Champions
CHAMPION GLOBAL AMBASSADOR
V
V is a South Korean singer, songwriter and member of Pop Royalty BTS whose influence extends beyond music, leaving an indelible mark across fashion, art and popular culture while connecting with millions of fans worldwide.
Megan Keller
When the moment got biggest, she got calmer—and delivered gold with the game on the line. A Champion built for pressure, unshaken when it counts.
Bella Sims
Every setback becomes a new starting block. A Champion of resilience, chasing the podium on her own terms.
Champion’s Spoken Like a True Champion campaign celebrates the idea that greatness is defined by action, not just words. Led by global icon V of BTS, the campaign introduces Meet the Moment—a story about embracing opportunity with confidence, authenticity, and quiet determination. Inspired by V’s appreciation for jazz, vintage style, and a slower, more intentional pace of life, the campaign highlights a different side of the artist while showcasing Champion apparel designed for everyday movement and self-expression. Explore select styles inspired by the campaign, featuring timeless Champion essentials that blend heritage sportswear with modern street style.
Joining V is a global lineup of ambassadors who embody what it means to be a True Champion in their own way. From musician Danna Paola and Grammy-nominated duo SOFI TUKKER to NBA star Kyle Kuzma, model Romeo Beckham to Olympic field hockey champion Megan Keller and world champion swimmer Bella Sims, and actor Jaalen Best, every chapter showcases a unique mindset, personality, and approach to success. Rather than focusing solely on athletic performance, Spoken Like a True Champion celebrates creativity, resilience, individuality, and the confidence to meet every moment. Discover select Champion apparel inspired by the campaign and express your own definition of what it means to be a True Champion.